As a digital marketer you likely know one thing is certain…SEO seems to be constantly changing. If you’re looking to rank using local SEO tactics it is very important to not only optimize your on-site metrics but also your off-site SEO as well. Local competition can be heated. If you’re not working to be at the top of your local rankings, your competitors likely will.
For anyone who needs to rank for local search phrases it is likely that you already know how to set up a Google Places for business account (http://www.google.com/business/placesforbusiness/). You have probably set up a Facebook business page as well. This is a good starting point but these are not the only accounts you will need for a successful local SEO campaign. Below are a few additional accounts you should create.
1. Google Map Maker
http://www.google.com/mapmaker
Google Map Maker (GMM) allows users to make updates or corrections to Google Maps. If you can’t seem to figure out a way around a road block you can correct it via the Map Maker.
If you are like many people who own a website you probably want to get as many conversions as possible. Receiving hundreds of thousands of visitors every month doesn’t mean anything if you can’t close the deal. Having the right colors, making specific features/calls to actions pop, the wording in your headlines, and many other elements can all make a world of difference. When it comes to conversion rates, a small change can make a big difference.
The days of walking into Tower Records or The Warehouse are long, long gone. Gone are the days of painstakingly reading illegible titles from the titanic wall o’ audio cassettes, gone the days of row after row of CDs which must be lifted from the box before their contents can be known, gone the days of endless columns of shrink-wrapped vinyl LPs. Audiophiles know that all these formats are still available and popular to some stereoheads, but industry movers and shakers also know that there’s no money in hard audio merchandise, anymore. The record store has almost totally gone online.
For anyone interested in SEO, onpage ranking factors should be a focus for your marketing campaign. There are a number of important onpage ranking factors that are used in search engine algorithms and if ignored, you might not be able to rank for competitive keywords. These are all basic principles that can be effective if used correctly for your online business.
