As a digital marketer you likely know one thing is certain…SEO seems to be constantly changing. If you’re looking to rank using local SEO tactics it is very important to not only optimize your on-site metrics but also your off-site SEO as well. Local competition can be heated. If you’re not working to be at the top of your local rankings, your competitors likely will.
For anyone who needs to rank for local search phrases it is likely that you already know how to set up a Google Places for business account (http://www.google.com/business/placesforbusiness/). You have probably set up a Facebook business page as well. This is a good starting point but these are not the only accounts you will need for a successful local SEO campaign. Below are a few additional accounts you should create.
1. Google Map Maker
Google Map Maker (GMM) allows users to make updates or corrections to Google Maps. If you can’t seem to figure out a way around a road block you can correct it via the Map Maker.