Improving Your Content for Google’s Search Algorithm

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I am sure that everyone and anyone who practices SEO has wondered exactly how Google’s search algorithm works. While no one but Google employees know exactly how the algorithm works, Google does leave some helpful hits here and there.  One of those great hidden treasures is the Google Inside Search Lesson Plans.   Google provides some helpful hits as to how they would like users to search which we as SEOs should consider when designing web pages.  Creating good content that will align with user expectations and Google’s search engine algorithm will help you maximize your visibility and usefulness to both users and Google.

I have watched one of the many videos provided on the site and here are a few takeaways.

Google will imply that the word “And” is between your search terms when you add a query.

For example, the search term “Grass Snake” is the same as typing “Grass and Snake.”  This means that all results brought up will need to have both the words “Grass”  and “Snake” in the document.

The order in which you type your keywords matter.  Snake grass could be a type of grass but grass snake could be a type of snake.  Although both use the same keywords they will give you different results.

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Helping Google Help You

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I was reading an old SEO book today and came across an interesting topic which was how to help Google find your back links. I am sure that we all have a number of back links that are not found or discounted by Google. You may have a great link from a PR7 site that you are still not getting credit for and are not sure why.

Well, I might be getting ahead of myself with this article. Before we get into the strategy behind this lets go over a few methods that are commonly used to check back links. For those who don’t know what back links are please visit “Common SEO Questions.”

The best place to check your back links is through Google Webmaster Tools. These are the back links that Google is telling you they have found. There is another function that you can use in the Google search box but you will not see a full list of credited back links. This is a great way, however, to find a few good links that your competitors have.

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