Improving Your Content for Google’s Search Algorithm

website content marketing

I am sure that everyone and anyone who practices SEO has wondered exactly how Google’s search algorithm works. While no one but Google employees know exactly how the algorithm works, Google does leave some helpful hits here and there.  One of those great hidden treasures is the Google Inside Search Lesson Plans.   Google provides some helpful hits as to how they would like users to search which we as SEOs should consider when designing web pages.  Creating good content that will align with user expectations and Google’s search engine algorithm will help you maximize your visibility and usefulness to both users and Google.

I have watched one of the many videos provided on the site and here are a few takeaways.

Google will imply that the word “And” is between your search terms when you add a query.

For example, the search term “Grass Snake” is the same as typing “Grass and Snake.”  This means that all results brought up will need to have both the words “Grass”  and “Snake” in the document.

The order in which you type your keywords matter.  Snake grass could be a type of grass but grass snake could be a type of snake.  Although both use the same keywords they will give you different results.

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Google Clickthrough Rates

google search

As an internet marketer it is always an exciting moment to receive a page one ranking for a keyword on Google. Once you have reached that peak you shouldn’t put exactly turn on cruse control. Receiving page one rankings on Google is not enough. You need to be within the first three rankings in Google’s organic listings to make a difference. Take a look at these statics to have a better understanding of the importance of a good SERP (Search Engine Results Page) listing.

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