For anyone interested in SEO, onpage ranking factors should be a focus for your marketing campaign. There are a number of important onpage ranking factors that are used in search engine algorithms and if ignored, you might not be able to rank for competitive keywords. These are all basic principles that can be effective if used correctly for your online business.
Some of the most important onpage factors include the following.
- Page Content: Good content that is informative and useful is more often shared, bookmarked and linked to from other websites. If you don’t have useful information you will have an uphill battle in the search engine results page (SERPs).
- Page Title: one of the most important elements on your web page. A page title should be about 50 characters long and describe your content.
- Meta Description: Your meta description tag should give a brief summary of what users can expect to read and/or see if they visit your page. Meta descriptions are often displaced on the SERPs along with the title of the page.
- H1 Tag: every page should have one H1 tag. This is the heading for your page. All other heads will be H2, H3, H4, H5 or H6 headings.
- Body Text: When writing a page you need to have a specific keyword you would like to rank for. If that keyword is Newport Beach ice cream shop you should have this keyword sprinkled in your body content using different variations of the word. For example, you may use “Newport Beach ice cream store in the first paragraph, ice cream store in Newport Beach in the middle of the page and Newport Beach ice cream shops near the end of the page.
- Pictures: Image file name should have keywords and the tag should contain a relevant image alt tag description.
- URL Structure: Your URL should contain keywords that describe your product. Using our ice cream example a good URL for sugar cone varieties might look something like: http://www.NewportBeachIceCream.com/sugar-cones.html
- Internal Linking & Anchor Text: It is important to link internally to relevant pages on your site that users will find useful. Be sure to use a number of naturally occurring anchor text variations.
- Google Map if local with a link for directions.
- Reviews from people who love my ice cream store that are marked up with Schema.
To sum up an ideal landing page, a website needs to be specific to one topic and all page elements should support that one topic. Your page should be exhaustive and cover all elements of the subject. Lets end with an example to bring all of these concepts together.
If I were a Newport Beach ice cream store, my page might look similar to the following.
Page Title: Newport Beach Ice Cream Shop
Meta Description: Visit our local Newport Beach, California ice cream shop to taste our 101 amazing flavors of ice cream. All ice cream cones now available in organic wheat or sugar cones.
H1 (Main Heading): Newport Beach Ice Cream Shop
Picture named newport-beach-ice-cream-shop.jpg with alt tag as “Newport Beach Ice Cream Shop”
Paragraph describing the product. Include the words “Newport Beach ice cream shop” in this paragraph and an option to get directions.
Google Map that shows my location with a link to click for quick navigation.
H2 (Subheading of H1): Visit our Newport Beach Location to Choose From our 101 Flavors of Ice Cream
Paragraph describing flavors of ice cream Include the words “ice cream in Newport Beach.”
H2 (another Subheading of H1): Types of Cones
Paragraph describing sugar cone and organic wheat cones
H2 (another subheading of H1): Directions to Our Newport Beach Ice Cream Shop
Paragraph with call to action, directions, contact information and embedded map from Google, Bing or Yahoo. Include keywords: Newport Beach, California ice cream shop
Reviews from people who love my local ice cream store.