website content marketing

Link Building for Beginners


There are a few elements that every good website must have. A few webmasters know how to do it right but many fall short in this area. They produce great contents, a clear call to action and good site structure. One necessity that too many companies struggle with or do not include in their strategy is link building.

Why Are Links Important?

When you receive a link to your website, it can be thought of as receiving a vote. Not all votes are equal in this space. A vote from a strong website will count more than a vote from a weak website. To make matters a little more complicated, votes from some websites might be discounted because they are seen as untrusted sites or sites that are not relevant to your niche.

Receiving links is not a numbers game. It is more about quality than quantity.

Launching Your Website

There are a number of tactics that you can implement to gain new links but not all of them will give you the same results. Once you launch or revive your website, it is good practice to create a press release. A press release will help you announce your new site and build links back to your domain. If reporters find your news to be useful they may reproduce your article on their site which often times results in a new link. Some of the sites you can use to announce your news include the following.

What Else Can I Do To Build Links?

One of the challenges that we face as marketers is to get our content linked to from other websites. If you don’t have great information that people will find useful this can be next to impossible. Starting with the content on your website needs to be the first step.

Once you are satisfied with your site it is time to increase your visibility so that others can find your content. The more ways a person can reach your site the better the chances are that others will stumble upon it and share it.

As you begin your link building campaign start by getting all the low hanging fruit such as directories and social bookmarking sites. As you progress search out more difficult candidates such as blogs and web pages. Be persistent when searching out link candidates. In some cases, you may have to build a relationship with a person before they will offer you a link on their site.


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