Local SEO Handbook – The Tools You Need For Success

For anyone who needs to rank for local search phrases it is likely that you already know how to set up a Google Places for business account (http://www.google.com/business/placesforbusiness/). You have probably set up their Facebook business page as well. This is a good starting point but these are not the only accounts you will need for a successful local SEO campaign. Below are a few additional accounts you should create.

1. Google Map Maker
Google Map Maker (GMM) allows users to make updates or corrections to Google Maps. If you can’t seem to figure out a way around a road block you can correct it via the Map Maker.

2. Google Regional Expert Reviewers
For the last two years Google has been building their Regional Expert Reviewer program (β€œRER”) to encourage power reviewers to add more reviews on Google Plus Local. These users have more authority than the average user to approve edits of business info and reviews in Google+ Local.

3. OpenStreetMap.org
This is basically Wikipedia’s version of Google Maps hat anyone can edit. There are a number of services that use the Open Street Map data, including Apple Maps.

4. Facebook Places Editor
As of last year Facebook has been allowing users to make edits to Facebook Places data. As you may have noticed, Facebook has quickly become one of the top local search sites.

5. Universal Business Listing
This is a great site to make sure that all of your listings are syndicated across the web. There are a number of local citations that will buy their business listings from Universal Business Listing


Digital Marketer with a bad addiction for guitars and cool cars.


Digital Marketer with a bad addiction for guitars and cool cars.

One thought on “Local SEO Handbook – The Tools You Need For Success

  • December 21, 2013 at 6:03 am

    Great post. I have been trying to figure out how to correct my map marker for about a week and a half now. Thanks for sharing!


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